The University Clinic of the O.O. Bohomolets National Medical University is one of Ukraine’s leading medical institutions, combining clinical practice with scientific research. Before partnering with IT WEB, the clinic’s website was outdated, not mobile-friendly, lacked a clear appointment booking system, and had low Google rankings for key commercial queries.
CHALLENGE
- Build a modern, responsive website with a transparent service structure.
- Launch an online doctor appointment booking system.
- Reduce the call centre workload and increase the number of bookings made via the website.
- Improve search engine rankings for medical queries in Kyiv.
SOLUTION
- Developed a new information architecture and content structure: departments → doctors → prices → reviews.
- Designed a mobile-first layout with a clear “Book an Appointment” CTA on every page.
- Integrated an online appointment booking system.
- Configured technical SEO: page load speed, schema.org Hospital + Physician markup, hreflang.
- Connected GA4 + Looker Studio for transparent appointment analytics.
RESULTS IN 3 MONTHS
- +184% online appointments compared to the same period last year.
- -42% call centre calls — patients are switching to the digital channel.
- TOP-3 on Google for 27 key Kyiv medical queries.
- LCP < 1.4 s, CLS 0.01 — full Core Web Vitals compliance.
Tech stack: WordPress, custom theme, REST API, MySQL.