TopCargo is a Ukrainian cargo company specialising in freight delivery from China to Ukraine (Alibaba / 1688 / Taobao) via sea, air, road, and rail. The company serves both individuals and businesses — from small wholesale batches to regular shipments for marketplaces and retail stores. Before partnering with IT WEB, the company relied primarily on static stock-image banners for advertising: CTR stayed at the industry minimum while cost per lead kept rising month over month.
CHALLENGE
- Reduce CPL and increase the number of leads from targeted advertising (Meta / TikTok).
- Move away from expensive and time-consuming traditional video production.
- Reach two audience segments: B2C (individuals ordering goods from China) and B2B (entrepreneurs, importers, marketplace sellers).
- Produce diverse creative formats quickly, with the ability to A/B test.
SOLUTION
We developed an AI video creative production system where the entire production — from concept to finished video — takes 2–3 days instead of the standard 3–4 weeks.
- AI character (mascot) for B2C. Created a branded panda mascot in TopCargo’s brand colours — a friendly, memorable character delivering packages from China right to your door. The animated video featured a Kyiv cityscape backdrop and a clear CTA “Get a Quote”, targeting a young audience aged 18–34 considering China delivery for the first time.
- Provocative static creative “White vs Grey Delivery”. A split image: on the left — a clean warehouse, a handshake, the TopCargo brand; on the right — a chaotic warehouse with “Customs Danger” signs, scattered banknotes, and a distressed man. The concept strikes at the entrepreneur’s pain point and directly asks: “What does your business choose?” Scene generation — Midjourney, compositing — Adobe Photoshop.
- Brand video for B2B. A 36-second video featuring a 3D-animated globe with delivery routes, warehouse logistics scenes, and an “experienced captain” character (a trust-inspiring AI persona). Key messages: “33 days from $3/kg”, “Control of every shipment”, “Transparent. Reliable. On time.” Video + AI voiceover (ElevenLabs) + music — entirely without live filming.
- Infographic video “What cargo do we ship”. An animated list of goods and delivery methods (sea / air / road / rail) for a cold B2B audience in the awareness stage. Blue-and-white palette, icons, dynamic editing.
- Case video “Delivery without delays”. A short proof-of-concept video with real client metrics: “14–18 days”, “0 delays”, “+27% repeat orders”. Calls viewers to message directly for a logistics audit. Format — testimonial without live faces, fully AI-generated visuals.
Tool stack: Midjourney v6, Runway ML Gen-3 Alpha, Kling AI, ElevenLabs, Adobe After Effects, Adobe Premiere Pro, ChatGPT.
RESULTS IN 2 MONTHS
- CTR 4.8% — compared to 1.2% on previous static banners (+300%).
- −61% cost per lead (CPL) relative to traditional production.
- ROAS 5.2× on AI video campaigns vs. 2.1× on static campaigns.
- 14 unique creatives produced in 3 weeks — instead of 1–2 videos for the same traditional production budget.
- The panda video was the top-performing B2C creative: save-to-feed rate +43%, indicating viral potential.
- Average production time per video: 2.5 days vs. 18 days with traditional filming.