WellAgro is a Ukrainian agrochemical company developing biological preparations for the agricultural sector. Its core audience is farmers and agronomists looking for effective and eco-friendly solutions to restore soil fertility.
Client objective:
Promote the new product Biodestructor Max (a next-generation biological stubble destructor) through targeted advertising on Facebook / Instagram / YouTube. The main challenge: the product works at the microbiological level, invisible to the naked eye — impossible to demonstrate with traditional filming methods.
CHALLENGE
- Explain a complex scientific process (stubble decomposition, microorganism activation, humus restoration) in simple, visually compelling language.
- Produce a full-scale advertising video without expensive live-action filming or a 3D studio.
- Launch the video in targeted advertising aimed at Ukrainian agronomists and farmers.
- Avoid a “boring” instruction video — create content that grabs attention from the first second.
SOLUTION
We developed a fully AI-driven production pipeline for the advertising video — from script to final render.
- Script and structure. We built a classic problem–solution–result narrative: opening — a field after harvest, tons of stubble, the question “What now?”; conflict — dry stubble blocks the soil and destroys yield; solution — Biodestructor Max activates millions of bacteria; transformation — the soil comes alive from within; call to action — “The power of microbiology for your field.” The script was written with ChatGPT and refined by an agronomist consultant.
- Real footage + AI visualisation. Actual aerial field footage was combined with AI-generated macro scenes: plant roots in the soil, glowing microorganisms, moisture spreading through the ground — everything impossible to capture with a standard camera. Midjourney v6 and Runway ML Gen-3 were used for generation.
- AI voiceover. The narrator’s voice was produced with ElevenLabs — a male voice with a calm, confident tone. No studio recording required. Text-to-timing adaptation was handled automatically via a synchronisation script.
- Music and editing. A dramatic intro transitions into an energetic, optimistic finale — music was sourced via Suno AI and mixed in Adobe Premiere Pro. Text animations and transitions were created in Adobe After Effects.
Tool stack: ChatGPT (script), Midjourney v6 (AI images), Runway ML Gen-3 Alpha (AI video, soil & microorganism animation), ElevenLabs (AI voiceover), Suno AI (music), Adobe After Effects (motion design), Adobe Premiere Pro (editing).
RESULTS IN 6 WEEKS
- CTR 5.3% on Meta Ads — twice the industry benchmark for the agro segment (~2.4%).
- CPL −54% compared to previous text-and-banner campaigns.
- View-through rate >75% — 61% of viewers watched the video to the end (average for agro video: 28%).
- Production time: 3 days instead of 3–4 weeks with traditional filming + 3D studio.
- Production cost: 7× lower than traditional video production with 3D visualisation.